BestFit uses storytelling, community, and data to make college decision-making fun, simple & equitable.

Why BestFit?

Searching for colleges should be one of the most exciting and engaging moments of your student life.

It’s a chance to learn more about who you are and what you care about in your future college and career path.

However, it’s overwhelming, frustrating, and costly to find colleges that are a good fit for you.

College websites and brochures all look the same, college visits are expensive, and college rankings don’t portray the full benefits and challenges of a college experience.

BestFit makes college search fun, simple, and equitable.

We believe everyone deserves to find colleges that are an academic, social, and financial fit, and provide students with the resources and insights to do so.

How it works

100% free for students,
accessible on any device with Internet access.

Honest advice only

BestFit for High Schools

We created BestFit to not only empower students with the college choice process, but also to support counselors and school leaders with their work. We're seeking partners with the same mission as us: we’ve collaborated with high schools and college access programs to build a college-going culture and introduce BestFit to their students. We also design college advising curricula and resources so that students, mentors, and educators can make the most of BestFit. Our partners use BestFit to…


Set up your students for success earlier on with our curricula & workshops specifically designed for underrepresented minority and/or first-gen students.


Build inclusive college-going cultures by leveraging your school’s greatest asset—recent alumni.


Track whether your efforts result in improved college decision-making with our counselor platform.

You're in good company

Our funders and supporters:

Company news

BestFit is a Techstars backed company.

Based in Atlanta, the Cox Enterprises Social Impact Accelerator powered by Techstars leverages innovative startups to drive community impact. The program provides mentorship and funding access for new companies focused on environmental sustainability and social entrepreneurship. Cox supports this accelerator as part of its mission to promote business as a force for good in the world.

BestFit wins $15,000 pitching at CES 2020.

BestFit won a $15,000 grant during the New Voices Foundation + CTA Pitch Competition at CES 2020.

BestFit partners with WiTNY to host six interns.

Over winter break, six CUNY women majoring in computer science supported BestFit's product development through a paid, 3-week internship.

BestFit wins $5,000 as a PitcHER finalist.

BestFit was one of seven finalists to win $5,000 during the PitcHER Competition at Grace Hopper 2019.